MILK TEA · CAT
Milk Tea Mia
Dreamy, curious and always first to spot a little sparkle.
A SECRET CLUB HIDING IN YOUR BOBA
Meet four little personalities with one magical reveal.
Slide the gates. Let the pearls fall. Discover who was hiding inside.
4 to collect
Slide to reveal
Character surprise
Enter the club
PACKAGING HERO · CHARACTER WORLD
THE CONCEPT
Bubble tea becomes a tiny secret clubhouse.
Each collectible character is hidden among colourful boba pearls. The cup-shaped capsule turns the unboxing into a reveal moment children can see and trigger themselves.
01ShakeThe pearls hide the character.
02SlideMove the two gates in the collar.
03RevealPearls fall and the character appears.
04CollectMeet all four club personalities.
THE SIGNATURE MOMENT
One simple slide.
A full character reveal.
Two transparent chambers keep the character and pearls visible. When the sliding gates open, the pearls move into the lower chamber and the hidden friend takes centre stage.
SLIDE TO REVEAL!
MEET THE CLUB
Four characters.
Four flavours of personality.
The current product assortment is closed at four. Each hero keeps a distinctive colour, species and expression while sharing the same sparkling-eyed club identity.
CARAMEL · PUPPY
Bubble Pup
Bouncy, bright and ready to turn every reveal into a celebration.
VANILLA CREAM · KOALA
Koala Cream
Soft-hearted, calm and happiest in the cosiest corner of the club.
CLASSIC BOBA · BEAR
Boba Bear
Warm, friendly and always waving the next club member inside.
PRODUCT DEVELOPMENT
Fantasy heroes.
Real product discipline.
Packaging heroes build the emotional world. Product imagery follows the supplied factory geometry, poses, parts and decoration. The two visual modes stay deliberately separate.
HEROExpressive character world for packaging and communication.
REALISTIC PRODUCTFactory-based form, pose, materials and decoration.
WHO’S HIDING IN YOUR BOBA?
Concept presentation · Four-character collection